New Belgium’s 2016 anniversary was made by Detroit Bikes, and is the largest order of American-made bikes in decades.
For the first time ever, New Belgium is producing its coveted special-edition cruiser bikes in the United States, using Detroit Bikes, a Detroit-based bicycling manufacturer and North America’s largest bicycle producer. The partnership has created new manufacturing jobs in Detroit with the company doubling its workforce from 20 to 40 employees.
As part of the anniversary bike launch New Belgium invited a collection of artists to customize the bikes. I was honored and excited to be asked to be one of these artists. I chose “Birds of Detroit” as my theme with an execution blended with illustration and sticker graffiti.
On October 8th at House of Hops in Raleigh they will be hosting a raffle for the bike giveaway. Come by, have a few beers and enter to win! I will be painting live at the event so make sure and sey hello.